ARTICLE: 1

SelltoINDIA: "INDIA MARKET RESEARCH TO BUSINESS PLANNING"

Product research
---New-product acceptance and potential
---Competitive product studies
---Testing of product, in case of required
---Packaging research

Corporate-responsibility research
---Consumers' "right to know" studies
---Ecological-impact studies
---Studies of legal constraints
    (1) Import & logistics linked
    (2) Local advertising & Promotion and others
---Social values and policies studies

Business economies and corporate research
---Short-range forecasting
---Long-range forecasting (over 1 year)
---Studies of business trends
---Pricing studies
---Actual consumption-base studies
    (For industrial raw-material / goods /machinery)

Sales and market research
---Measurement of market potentials
---Market share analysis
---Determination of market characteristics
---Sales analysis
---Divisions of Indian market-territories
---Distribution-channels studies
---Supplier's guarantee policy, for defected goods

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