Question: what are the three biggest challenges faced by general managers today?

Here the most key concerns in order of importance.

1. Motivation of people. There is a big difficulty in motivating staff and teams these days, a need to have motivated and loyal people in order to have a successful business. Staff is over-stretched. There is also a big worry about how to find and retain the most talented people.

2. How to achieve growth in a shrinking market.

3. Vision & strategy. Values, defining the future of the company, inspiring others.

4. Managing change. In the market, in the economy and in consumers patterns.

5. Innovation. How to foster a culture of innovation, find ideas and develop innovative products.

6. Globalisation. The world continues to be more interconnected, actions taken in one country can have quick and severe implications on another. How is this managed?

7. Uncertainty. Managing organisations in the current economic situation and in face of disruptive events.

8. How to achieve an equitable work-life balance.

9. Customers. How to retain and attract new customers. The customer is king, so how can a customer-centric culture be created.

10. Complexity. There is an enormous amount of information available and it is difficult to discern what is essential. No one wants to loose opportunities.

11. Information technology. Organisations are increasingly dependent on information and information technology. How is this process managed now and in the future?

12. How can short-term needs of profit be balanced with long-term objectives?

13. Social responsibility - corporate governance, understanding the importance of company ethics and the legal issues.


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